Welcome to the captivating world of our diamond business, nestled in the vibrant heart of downtown Los Angeles' renowned Diamond District.
With our prime location, we offer a truly exceptional experience, providing access to a dazzling array of exquisite diamonds and gemstones, accompanied by a rich tapestry of skilled artisans and renowned jewelers, making every visit a unique journey of luxury and timeless elegance.
Founded in 2022 by the visionary designer, Swani Shah.
Hailing from a family of diamond experts that have been in the business for generations, Swani's passion for the craft started at an early age. She spent her childhood visiting her family's diamond factory in Surat, Gujarat, and sketching out her own designs with a pencil and pad.
With an educational background in public relations from Boston University and a GIA certificate from New York, Swani is a skilled expert in her field. She combines her extensive knowledge of diamonds and jewelry with a keen eye for design to create unique, timeless, and luxurious pieces that are in line with the latest trends.
Swan & Co. prides itself on being a pioneer in ethical and sustainable diamonds.
We are committed to using lab-grown diamonds in our designs, which are conflict-free and environmentally friendly, without compromising on quality or style. Swan & Co. believes that you shouldn't have to choose between luxury and responsibility. With us, you can have the best of both worlds.
Whether you're looking for a statement piece or a subtle addition to your everyday wardrobe, Swan & Co.'s collections have something for every taste and occasion.
